About Us

Our Group

CH Phoon Intellectual Property Group is an integrated IP service provider comprising CH Phoon IP Sdn Bhd and CH Phoon & Associates. Unlike others solely focused on IP registration, we distinguish ourselves as a comprehensive service provider with an embedded law firm. This allows us to go beyond mere registration, extending our expertise to crucial areas such as intellectual property enforcement and litigation. Our integrated approach solidifies CH Phoon Intellectual Property Group as the ultimate one-stop center for all your intellectual property needs.

With multiple regional offices strategically positioned across Southeast Asia, we are well-equipped to serve a diverse clientele, spanning from corporate giants, SMEs, start-ups, research institutes to overseas associates. Over the years, the team has advised and represented a broad spectrum of clients from budding start-ups to Fortune 500 companies in various industries, including pharmaceuticals, telecommunications, entertainment, luxury goods, FMCG and healthcare.

Irrespective of your scale or scope, we are committed to guiding you through the processes of registering, exploiting, and safeguarding your invaluable intellectual property rights.

Click here to learn more about CH Phoon & Associates

Welcome toCH Phoon Intellectual Property Group

Our Values

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Big Law Quality,
Reasonable Pricing

We believe that quality is the cornerstone of our success, underpinning every achievement. Our IP professionals and lawyers bring a wealth of experience from top-tier legal firms, positioning us adeptly navigate intricate, cross-border IP cases. This expertise allows us to craft tailored solutions for our clients, leveraging both local insights and a global perspective. Our commitment is clear: deliver exceptional work while keeping pricing reasonable and accessible.
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Happy Team,
Happy Clients

Our team prioritizes unity and a positive work culture. We actively encourage open communication and collaboration, fostering an environment where team members support each other and collectively strive for excellence. This spirit of teamwork seamlessly extends to our client interactions. Our commitment to prompt responses and proactive issue resolution underscores our dedication to ensuring client satisfaction. The positive environment we foster also significantly contributes to lower turnover rates, allowing our experienced team members to offer sustained, long-term expertise to our clients. This cohesive and joyful culture stands as the cornerstone of our success, consistently empowering us to deliver exceptional results to our clients.

Our Locations

Connect with us at any of our ASEAN offices
CH Phoon Intellectual Property Group has made significant progress as an integrated IP service provider since our group's founding. We continue to enhance our capabilities and expand our business.

Malaysia

Malaysia

A-3-10, Vertical Business Suite, 8, Jalan Kerinchi, Bangsar South, 59200 Kuala Lumpur, Malaysia.

Singapore

Singapore

7 Temasek Boulevard #12-07 Suntec Tower One Singapore 038987

Brunei

Brunei

8th Floor, PGGMB Building, Jalan Kianggeh, BS8111 Bandar Seri Begawan, Brunei Darussalam.

Our People

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Henry Phoon

Managing Partner
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Lee Kher Jia

Partner
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Ong Yue Seong

Registered Patent Agent
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Chong Hui Herng

Senior IP Associate
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Ashlyn Foo

Legal Associate
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Tan Chee Wei

IP Associate
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Carmen Then

Legal Associate
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Fung Qian Ling

IP Associate

How We Work

You Probably Have Assets You Do Not Know About

In our digital world today, assets can be found literally everywhere, in any form. More than often you actually own valuable assets you didn’t know you had.

Our commitment is to turn your idea, innovation, vision, data etc. into intangible assets that could add significant value to your business. We identify them, protect them, assist you to exploit them and enforce them throughout their lifecycle.

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Identify

  • Business and Industry Analysis
  • Core Business Asset Analysis
  • Detecting Business Identifiers
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Protect

  • Drafting, Filing & Prosecution
  • Portfolio Management
  • Searching & Investigation
  • Renewal & Maintenance
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Exploit

  • Transaction
  • Commercial Issues
  • Strategic Advice
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Enforce

  • Pre-action Advice
  • Opposition & Appeal
  • Anti-Counterfeiting
  • Litigation
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We Offer Completely Transparent Pricing – No Surprise Bills

We believe in complete transparency when it comes to pricing. For the seamless prosecution of trademark, patent, industrial design, and geographical indication (“intellectual property”) applications, we offer a fixed fee service. In the event that your intellectual property applications face any objections, we will estimate the additional prosecution costs by crafting personalized legal services for your case, according to the specific timeframes in the process to acquire your Intellectual Property rights, enabling you to set an approximate budget for any possible future costs likely to be incurred.

For matters outside of intellectual property registration, we will create a tailored proposal outlining the fee structure for every scope of work. This will be presented after a thorough evaluation of your case or circumstances. Our commitment to transparent pricing means there will be no unexpected bills.

Rest assured, with us, you'll always know what to expect.

Get Our Winning Team In Your Corner

The first consultation with us is complimentary. Feel free to reach out to us and schedule your consultation today.

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CH Phoon Intellectual Property Group is a modern, innovative and award-winning intellectual property practice group headquartered in Malaysia.
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