Our Group
CH Phoon Intellectual Property Group is an integrated IP service provider comprising CH Phoon IP Sdn Bhd and CH Phoon & Associates. Unlike others solely focused on IP registration, we distinguish ourselves as a comprehensive service provider with an embedded law firm. This allows us to go beyond mere registration, extending our expertise to crucial areas such as intellectual property enforcement and litigation. Our integrated approach solidifies CH Phoon Intellectual Property Group as the ultimate one-stop center for all your intellectual property needs.
With multiple regional offices strategically positioned across Southeast Asia, we are well-equipped to serve a diverse clientele, spanning from corporate giants, SMEs, start-ups, research institutes to overseas associates. Over the years, the team has advised and represented a broad spectrum of clients from budding start-ups to Fortune 500 companies in various industries, including pharmaceuticals, telecommunications, entertainment, luxury goods, FMCG and healthcare.
Irrespective of your scale or scope, we are committed to guiding you through the processes of registering, exploiting, and safeguarding your invaluable intellectual property rights.
Click here to learn more about CH Phoon & Associates
Welcome toCH Phoon Intellectual Property Group
Our Values

Big Law Quality,
Reasonable Pricing

Happy Team,
Happy Clients
Our Locations
Connect with us at any of our ASEAN offices
Malaysia
Malaysia
A-3-10, Vertical Business Suite, 8, Jalan Kerinchi, Bangsar South, 59200 Kuala Lumpur, Malaysia.
Singapore
Brunei
Brunei
8th Floor, PGGMB Building, Jalan Kianggeh, BS8111 Bandar Seri Begawan, Brunei Darussalam.
Our People

Henry Phoon

Lee Kher Jia

Ong Yue Seong

Chong Hui Herng

Ashlyn Foo

Tan Chee Wei

Carmen Then

Fung Qian Ling
How We Work
You Probably Have Assets You Do Not Know About
In our digital world today, assets can be found literally everywhere, in any form. More than often you actually own valuable assets you didn’t know you had.
Our commitment is to turn your idea, innovation, vision, data etc. into intangible assets that could add significant value to your business. We identify them, protect them, assist you to exploit them and enforce them throughout their lifecycle.
Identify
- Business and Industry Analysis
- Core Business Asset Analysis
- Detecting Business Identifiers
Protect
- Drafting, Filing & Prosecution
- Portfolio Management
- Searching & Investigation
- Renewal & Maintenance
Exploit
- Transaction
- Commercial Issues
- Strategic Advice
Enforce
- Pre-action Advice
- Opposition & Appeal
- Anti-Counterfeiting
- Litigation

We Offer Completely Transparent Pricing – No Surprise Bills
We believe in complete transparency when it comes to pricing. For the seamless prosecution of trademark, patent, industrial design, and geographical indication (“intellectual property”) applications, we offer a fixed fee service. In the event that your intellectual property applications face any objections, we will estimate the additional prosecution costs by crafting personalized legal services for your case, according to the specific timeframes in the process to acquire your Intellectual Property rights, enabling you to set an approximate budget for any possible future costs likely to be incurred.
For matters outside of intellectual property registration, we will create a tailored proposal outlining the fee structure for every scope of work. This will be presented after a thorough evaluation of your case or circumstances. Our commitment to transparent pricing means there will be no unexpected bills.
Rest assured, with us, you'll always know what to expect.
